How to Use Social Media to Drive Business Goals in the Oil and Gas Industry

Social media is one of the most critical platforms these days for any organization or business, but you should utilize it wisely in order to achieve your organization’s goals.

If you are a marketing or business development professional in the oil and gas industry, this blog is for you.

Four Steps to Align Social Media with Business Objectives

To benefit from social media, you should use it as a tool to help you achieve your organization’s goals.

According to Heather Deason Zynczak, there are four steps to do that:

1. Understand your organization’s key business goals.

2. Determine which business goals social media can impact.

3. Determine how to measure initiatives’ impact.

4. Feed the winners, starve the losers, rinse and repeat.

   
   

Real-Life Example: Using LinkedIn to Influence a Purchase Decision

We use LinkedIn as one of the main channels in the Middle East region, and it has proven its effectiveness. At the company I work at, we have a technology that we currently sell to one of our key customers in the Middle East. The sales team recently made a presentation to our customer and the customer showed interest. This is when I thought of which goal social media can impact and how I can use social media to achieve this goal. Since the customer is in the process of making the purchasing decision, we decided to create a LinkedIn post targeted to this customer, focusing on the value this technology offers. Our goal is to push for the purchase decision using social media.

We still don’t have the customer decision yet as these purchases have a long cycle, but I’m sure this targeted post will do the work. I wanted to share with you this example to help you think of social media in a different way.

Social media is a strong communication tool and can create huge value if you know how to use it.