Why Decision-Makers in Oil & Gas Still Read (Even If They Watch)
- Feb 10
- 1 min read
“I don’t think that it’s either video or writing I think actually the two of them together works really well.” - Ann Handley.
I support Ann Handley. Writing and video perform perfectly in the oil and gas industry; each one of them tells part of the story.
How Decisions Are Made in Oil & Gas
From my experience working in the oil and gas field, I can confirm that decision makers such as engineers, technical teams, and sales like to dive deep into understanding the technical information of technologies, services, or products. This helps reduce risk while ensuring safety compliance, regulatory requirements, performance, maintenance, and cost are carefully evaluated.
Case Studies Builds Trust
Case studies are the most effective format for this kind of content, as they contain previous application of the technology, success stories, or learning cases. This leads to building trust and credibility.
These decision makers involving millions of dollars based on case studies considering the consequences they may face if safety is not compliant, or a technical problem occurs.
Video’s Role
Videos are also effective but for simple technical explanation of how a technology or a product works, such as a brand video or a manufacturing tour.
The core content should include simple, clear, and focused message without unnecessary complexity to be effective and resonate with the audiences.
In oil and gas, content isn’t about being trendy it’s about being trusted.
