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Notes from real oil & gas projects.
Marketers and Business Development professionals in the Oil & Gas industry — this is for you.
Oil & gas isn’t easy, and most marketing advice doesn’t work here.
This is where I share what I’ve tested, learned, and refined in real oil & gas companies – so you can stop guessing and start applying what actually works.
What I focus on here
Strategic marketing for complex oil & gas projects
How oil & gas buyers actually think and decide
Digital marketing techniques that work here — and those that don't
Why this exists
I built this because I struggled to find practical marketing resources that reflect how oil & gas actually works.
These notes are based on real projects, lessons learned, not theory.
Latest Field Notes
I share new field notes when they’re ready.
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