<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[FieldNotes]]></title><description><![CDATA[Fieldnotes]]></description><link>https://www.fieldnoteshub.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 05 Apr 2026 16:19:58 GMT</lastBuildDate><atom:link href="https://www.fieldnoteshub.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How Pricing Strategies Shape Value in Oil &#38; Gas]]></title><description><![CDATA[If you are a business development or marketing professional working in the oil &#38; gas industry, this article is for you. Pricing Strategies at a Glance While there are many pricing strategies, in this article I will focus on the premium pricing strategy and how it applies to the company I work at. Competition–Based Pricing Cost-Plus Pricing Dynamic Pricing Freemium Pricing High-Low Pricing Hourly Pricing Skimming Pricing Premium Pricing Strategy Project Based Bundle Pricing Psychological...]]></description><link>https://www.fieldnoteshub.com/post/how-pricing-strategies-shape-value-in-oil-gas</link><guid isPermaLink="false">698d96ef636516a3166f8954</guid><pubDate>Thu, 12 Feb 2026 09:08:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_61abab218fd5485e8e3f6f40f449ab47~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[Vision Alignment in Oil and Gas: A Critical Factor for Marketing and Business Growth ]]></title><description><![CDATA[AI generated illustration Today, I want to discuss vision alignment in the oil and gas industry, especially for marketers and business development professionals. In this competitive industry, the best marketing strategies can fail when teams are not aligned on the company vision. Is Vision Only a Leadership Responsibility? Companies in the oil and gas industry will always have a vision statement, and you may now say, “Well, vision is a leadership call, not me.” You are right about that; it’s...]]></description><link>https://www.fieldnoteshub.com/post/vision-alignment-in-oil-and-gas-a-critical-factor-for-marketing-and-business-growth</link><guid isPermaLink="false">698d98e3e530e682e437aeba</guid><pubDate>Thu, 12 Feb 2026 09:13:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_7fb21e04c3fd4f04beeabc16f3d05f4d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[How Creative Can the Biggest Oil &#38; Gas Company Be? ]]></title><description><![CDATA[A picture from the movie Beyond Fuel: How Aramco Turned Formula 1 into a Marketing Masterclass Anthony Miyazaki developed an approach called “The Distribution Approach to Marketing Exchange.” It demonstrates four main pillars, or what I would call it a mindset any seller should think about before selling their products. These are Innovation, Compensation, Information, and Transaction Costs. The Distribution Approach to Marketing Exchange Explained Innovation is the benefit or experience the...]]></description><link>https://www.fieldnoteshub.com/post/leveraging-social-media-in-the-oil-and-gas-sector</link><guid isPermaLink="false">697f63c21dce0ff3f103790c</guid><pubDate>Tue, 10 Feb 2026 14:31:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_299c427c01ef445eaf02b152c429610e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[Why Decision-Makers in Oil &#38; Gas Still Read (Even If They Watch)]]></title><description><![CDATA[A picture from Etsy  “I don’t think that it’s either video or writing I think actually the two of them together works really well.” - Ann Handley. I support Ann Handley. Writing and video perform perfectly in the oil and gas industry; each one of them tells part of the story. How Decisions Are Made in Oil &#38; Gas From my experience working in the oil and gas field, I can confirm that decision makers such as engineers, technical teams, and sales like to dive deep into understanding the technical...]]></description><link>https://www.fieldnoteshub.com/post/effective-digital-marketing-for-oil-and-gas-companies</link><guid isPermaLink="false">697f63c0bb104146c0d017c1</guid><pubDate>Tue, 10 Feb 2026 14:31:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_9f6564686c4e4c0e8c5dfb90e03ea622~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[Marketing Plan In Action ]]></title><description><![CDATA[Photo credit to Laila Alsaif The Challenge of Tradeshow Marketing in the Oil and Gas Industry Tradeshows are a key marketing channel in my region, but the company I work for it’s a business decision to make to attend or not, not a marketing decision. As a marketer, I’m responsible for creating the marketing plan, executing it, and tracking the effectiveness. ADIPEC is the largest Oil &#38; Gas event in the Middle East region, and we attend it every year, but I still hear the sales and commercial...]]></description><link>https://www.fieldnoteshub.com/post/marketing-plan-in-action</link><guid isPermaLink="false">698cd82231ffa9c2435fb547</guid><pubDate>Sun, 08 Feb 2026 19:47:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_0ce0de0d8b434a36b4d8b6d8bff6e270~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[Experimentation in The Oil &#38; Gas Industry: A Necessity, Not a Choice]]></title><description><![CDATA[A real-world perspective in marketing communication In the oil and gas industry, there are limited marketing communication tools that can be effective, and that’s why we are always learning and testing new tools to make sure we are not missing anything. Why Experimentation Plays Such a Critical Role in Marketing Communication Experimentation in marketing communication is very important and has multiple purposes. According to Anthony Miyazaki, these purposes are: To determine which...]]></description><link>https://www.fieldnoteshub.com/post/experimentation-in-the-oil-gas-industry-a-necessity-not-a-choice</link><guid isPermaLink="false">698cd66f31ffa9c2435fb1c8</guid><pubDate>Sun, 08 Feb 2026 19:24:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_f906ab695a53404a9361c88769dbf259~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[From Shelf to Strategy: How Persona Analysis Helped Unlock $20M Opportunity ]]></title><description><![CDATA[AI generated illustration. Introduction Today, I want to walk professionals in the oil and gas industry across marketing, business development and sales through how we used persona analysis to sell a product that has been on the shelf for many years and unlock a $20M opportunity. “Personas are detailed profiles of one, or perhaps a few, hypothetical target consumers, imagined in terms of demographic, psychographic, geographic, or other descriptive at- titudinal or behavioral information.”...]]></description><link>https://www.fieldnoteshub.com/post/maximizing-roi-in-oil-and-gas-marketing-strategies</link><guid isPermaLink="false">697f63be52cfe1bbd415da7a</guid><pubDate>Mon, 02 Feb 2026 14:31:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_3253cce7fa0546af93805383ca0d9140~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[How Experimentation Drives Better Marketing Communication Decision ]]></title><description><![CDATA[Using testing and customer feedback to validate demand and improve marketing effectiveness. Experimentation is essential in marketing; I would say it is one of the most important tools. I have written another blog that also talks about the importance of experimentation in marketing. You should go check it out if you haven’t already - FieldNote #3 . Today I want to share with you another example of how experimentation drives positive results. The Purpose of Experimentation in Marketing...]]></description><link>https://www.fieldnoteshub.com/post/how-experimentation-drives-better-marketing-communication-decision</link><guid isPermaLink="false">69919b70ca3fdc1dfe13d27a</guid><pubDate>Sun, 01 Feb 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_b6ae148a202a405cb3a24362961e0e36~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[How Understanding Your Audience Changed the Way I Built My Website]]></title><description><![CDATA[Lessons from Building My First Website Creating a website is not that hard; creating a useful, helpful, valuable one is. The Biggest Challenges I Faced While Building My Website While I was building this website, I struggled with two main things: the home and about page content, I wasn’t sure what the content should be because these two pages are very critical and will either keep your audience on the website or not. While working on this website I learned that a website is not only about...]]></description><link>https://www.fieldnoteshub.com/post/how-understanding-your-audience-changed-the-way-i-built-my-website</link><guid isPermaLink="false">69936257884976137daa633d</guid><pubDate>Sun, 01 Feb 2026 18:36:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_82cbf380952f462c915f463b79b44a89~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[How to Use Social Media to Drive Business Goals in the Oil and Gas Industry ]]></title><description><![CDATA[Social media is one of the most critical platforms these days for any organization or business, but you should utilize it wisely in order to achieve your organization’s goals. If you are a marketing or business development professional in the oil and gas industry, this blog is for you. Four Steps to Align Social Media with Business Objectives To benefit from social media, you should use it as a tool to help you achieve your organization’s goals. According to Heather Deason Zynczak, there are...]]></description><link>https://www.fieldnoteshub.com/post/how-to-use-social-media-to-drive-business-goals-in-the-oil-and-gas-industry</link><guid isPermaLink="false">699563d3a8ff0d3b09820d90</guid><pubDate>Sat, 31 Jan 2026 07:03:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_e62614ea50f5437bbd241499812d7cb0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[LinkedIn Lead Generation: What Actually Works in B2B]]></title><description><![CDATA[Why LinkedIn Is Powerful for B2B Marketing Digital marketing has become one of the most important tools for businesses today. It allows companies, especially in B2B to connect directly with the right audience, based on job title, location, industry, and seniority level. With just a few clicks, you can reach the exact people you want to speak to. My Experience Using LinkedIn Strategically From my experience in the oil and gas industry, I’ve seen how effective LinkedIn can be especially, in the...]]></description><link>https://www.fieldnoteshub.com/post/linkedin-lead-generation-what-actually-works-in-b2b</link><guid isPermaLink="false">6996c221f797687350e81011</guid><pubDate>Fri, 30 Jan 2026 10:57:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_27a2b953e0a54bda93a0436e142ba606~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[The Power of Relationship Building in the Middle East Oil and Gas industry ]]></title><description><![CDATA[Why Relationships Matter in the Middle East Oil and Gas Industry The oil and gas industry in the Middle East depends a lot on relationships and networking. Today, I will walk marketing and business development professionals in the oil and gas industry through what building sustainable relationships means. The Three Pillars of Sustainable Relationships According to Mark Morin, there are three main pillars to build sustainable relationships with your customer: Connect: Build emotional...]]></description><link>https://www.fieldnoteshub.com/post/the-power-of-relationship-building-in-the-middle-east-oil-and-gas-industry</link><guid isPermaLink="false">699f6b21dcfe76b0f2d355e2</guid><pubDate>Thu, 29 Jan 2026 21:38:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_cfc2cf3e27084eeaa55e6acde4f3e054~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[A Simple Guide to Marketing Research for Oil and Gas Professionals]]></title><description><![CDATA[Today I want to walk marketing and business development professionals in the oil and gas sector through the steps to conduct marketing research.   The 5 Steps of Marketing Research According to Jaclyn Tenenbaum, there are five steps to follow to conduct marketing research: The first step is identify a research need and to do so you will need to answer the following foundational questions: What is your research question? In simple words, what information will help you choose the right...]]></description><link>https://www.fieldnoteshub.com/post/a-simple-guide-to-marketing-research-for-oil-and-gas-professionals</link><guid isPermaLink="false">69bbf0cbf8e8082073c4dc19</guid><pubDate>Wed, 14 Jan 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_1bd03aeae1314a7f9be8416f0562d18e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item><item><title><![CDATA[Design with the End in Mind: A Key Concept for Oil &#38; Gas Marketing Professionals]]></title><description><![CDATA[Have you ever worked on a report and realized that your core data or information is missing? Today, I want to share with marketing and business development professionals in the oil and gas sector a concept to help them avoid this situation. What Does “Design with the End in Mind” Mean? Design with the end in mind. According to Jaclyn Tanenbaum, designing with the end in mind refers to a way of thinking that ties all research planning and design decisions to what you want to include in that...]]></description><link>https://www.fieldnoteshub.com/post/design-with-the-end-in-mind-a-key-concept-for-oil-gas-marketing-professionals</link><guid isPermaLink="false">69c69a12653657f03d629fc4</guid><pubDate>Wed, 07 Jan 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fff70_2cbbcaae860f4ffc922c2277a82a2889~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alsaifla6</dc:creator></item></channel></rss>